5 gum is a sugar free chewing gum manufactured by the wrigley company. in 2007 it was released on the u.s market. The brand started with 3 flavours cobalt, rain and flare there ad campaign contained the famous moto's " stimulate your senses " and " how it feels to chew 5 gum ". in 2008 they released two new flavours elixir and lush. in 2009 they released a further two flavours solstice and zing. In late 2009 5 gum released the first three flavours in ireland the uk, europe and australia. two of the flavours names changed though rain is called electro and flare is called pulse.